Keith

Keith grew up in Peoria, Illinois, where sports and performance were always a driving force for all sports. That passion eventually took him overseas to play college football in Italy — an experience that built the foundation of grit, resilience, and discipline he carries into every class today. After hanging up the cleats, Keith channeled that same intensity into building two companies: Prime Aesthetiks, a clothing brand that represents strength and style, and Primal Strength & Performance, a coaching business dedicated to helping people unlock their full potential. Years of training and leading others have shaped Keith’s coaching philosophy: it’s not just about building stronger bodies, but stronger minds. 🧠🔒 Step into Keith’s class and you’ll feel it right away — high energy, relentless motivation, and a coach who knows how to make the hard work fun. 🤩 Expect to be pushed when you need it, celebrated when you earn it, and reminded that every round is a chance to get better inside and out. When Keith is in the room, you’re not just getting through class — you’re leveling up. 📈